1. Search Ads – Search Engine Result Page (SERP) is best place for your brand, product or service to be identified or recognized as a possible solution to what your potential customer is searching for or looking for. Our Google Ads Management services will ensure that, while we work on your SEO as a long-term solution to reach users organically, we showcase our product or service to the users who are currently actually searching for a solution provided by us through Search Ads on Google and Bing.
2. Display Ads – Brand awareness is an integral part of any marketing campaign. In fact, it is the first stage of the marketing funnel. While SEO and Search Ads provide opportunities for brands to put across their products or services in front of users already searching for such solutions, Display Ads provides immense opportunity to reach those who may not even be aware that such a product or service exist. Display Ads are delivered through various platforms like Google Display Network, Facebook Ad Network, Instagram, LinkedIn, Twitter and many more by TCT’s PPC Management Services.
3. Video Ads – They say that a picture speaks a thousand words. And we say that a video speaks ten thousand. In the current times of heavy video consumption by netizens of all age groups, Video Ads play a very important role in your target customer’s consideration stage of the marketing funnel. TCT’s Google Ads Management services along with alliances with various OTT platforms will help your brand reach your target audience with the right messaging.
4. App Install Ads – The world is becoming mobile-first. And, that is pushing every brand to be able to grab some space on their customer’s mobile phone’s real estate. TCT’s PPC services and Google ads management services provide brands all the help they need to have their apps marketed to the right side of the audience ensuring higher app downloads and installs.
5. Shopping Ads – E-Commerce sector has seen tremendous growth in the post-COVID world. TCT, a Google Adwords agency, provides digital marketing support to all the e-commerce players by managing there Google Shopping Ads and Google Merchant Center account enabling their products to reach those online users searching for similar products on Google.
6. Social Media Ads – With the ever-growing number of users on social media platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, etc it has become every brands necessity to be on these platform as per their targeted buyer personas and to promote their products or services to this readily available content consuming user base. TCT’s PPC Services not only includes Google ads management but also provides PPC management services for all these popular social media platforms.
7. Remarketing/ Retargeting Ads – During the Consideration stage of the marketing funnel and also during the Acquisition stage of the funnel it pays off to the brands if they can reach out to those who have already visited their website or have engaged with their website via a particular action. TCT, as your Google Adwords Agency, will ensure that we reach out to these important customer segments who are sitting on the edge and can easily be converted by using remarketing or retargeting ads offering them special discounts or brand recall.
8. Content Marketing Ads – Content was always the king and will always be one. Using various inbound marketing techniques TCT’s PPC management services provide brands with opportunities to help their content reach out to millions who are currently not following them but are actively reading on similar topics. Content marketing works extremely well in moving your target customers from Consideration to the Acquisition stage of the marketing funnel. And, is most important for all B2B businesses and few B2C businesses like Real Estate, Insurance, Wealth management and more.
9. Other PPC Campaigns – As part of our PPC services, TCT does not only provide Google ads management and Social Media PPC management services, but also extends to all the independent websites and apps that have ad spaces and sale those directly through their ad sales teams. These platforms include job portals, news portals, music apps like Spotify, Gaana, etc, OTT apps like Disney+ Hotstar, Voot, Sony LIV, ALT Balaji and more.

For improving your business website’s reach to your potential customers online and then further improving conversions contact us today and benefit from the PPC services provided by our subject matter experts.